YouTube India | Creator Kaarname
Original IP | Creative Strategy | Creator-Led Entertainment
The Brief
YouTube Shorts had millions of subscribers, but engagement wasn't keeping up. The challenge? Create an original, Shorts-first entertainment IP that audiences would actually want to watch.
After analysing 132 top-performing Shorts, Creator Kaarname was born: YouTube India's first reality challenge series for Shorts, where popular creators like Triggered Insaan and Fukra Insaan went head-to-head with their own fans in hilarious challenges, from human foosball to sumo-suit games.
The Outcome
6 episodes successfully produced and released.
Launched YouTube India's first original reality challenge IP for Shorts.
Created a repeatable entertainment format designed specifically for the Shorts audience.
The Thought? Why should creators have all the fun? Let the fans challenge them for once.