Creative Pitch | Festive Brand Campaign | Film & Activation
The Brief
Diwali is when every home gets a makeover. And every brand fights for a place in the celebrations.
The challenge? Make Swiggy Instamart the go-to destination for Diwali preparations, with the widest range of home décor, diyas and festive gifting essentials, all delivered instantly.
The ask was to develop a big, culturally relevant campaign idea that could translate into a memorable festive film, along with an on-the-day intervention to capture conversations at the peak of Diwali.
The Creative Pitch
View Creative Proposal – https://canva.link/i5dmbky8rwssx5n