← Swiggy Instamart - Ongoing Creative Pitches
Creative pitch
Swiggy Instamart × Hot Wheels | The Exclusive Launch
Creative Pitch | Brand Activation | Social Amplification
The Brief
Hot Wheels was getting bigger. Literally.
With the launch of its first-ever 1:43 scale premium cars in India, exclusively on Swiggy Instamart, the challenge was to create a launch moment impossible to ignore.
The ask? Think beyond conventional product launches and create a high-impact, Instamart-first activation that could generate buzz on-ground, travel organically across social media, and make one thing clear: the hottest new Hot Wheels are only on Instamart.
Pitch Link: https://www.canva.com/design/DAHYQjnYOsU/r8nDJ_gLXtogvIwhDGIrEQ/edit