← Swiggy Instamart - Ongoing Creative Pitches
Creative pitch
Swiggy Instamart × IKEA | Bringing IKEA Home
Creative Pitch | Social-First Campaign | Brand Launch
The Brief
IKEA was entering quick commerce in India for the very first time. And Instamart was making it happen.
The challenge? Turn the arrival of IKEA's home essentials, décor, kitchenware, toys and stationery on Instamart into a cultural moment worth talking about.
The ask was to develop a big, social-first creative idea that would spark conversations, generate buzz and make one thing impossible to miss: IKEA is now just an Instamart order away.
No billboards. No on-ground activations. No brand films. Just a social-first idea big enough to make the internet notice.
The Creative Pitch: https://canva.link/bsnh20mb1vbeo3y