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WhatsApp Brand Campaign | Good Mornings, Better Privacy
The Brief
How do you make something as serious as digital privacy entertaining? By getting comedians to do what they do best: make people laugh.
Instead of creating conventional privacy explainers, the campaign tapped into India's iconic WhatsApp Good Morning culture, bringing together five comedians to turn everyday WhatsApp behaviours into humorous stories that made privacy features relatable and easy to understand.
The Outcome
10MM+ views across the campaign.
Successfully brought together five comedians, writers, production teams, and brand stakeholders to deliver a cohesive campaign.
The Thought? Privacy is serious business. Talking about it doesn't have to be.
Creatives
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