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Aadarsh Baal Vidyalaya
Title Marketing | Creative Direction | Social & Content Strategy
The Brief
The challenge wasn't just to promote Aadarsh Baal Vidyalaya, but to make it a show people couldn't stop talking about. Led the creative and social marketing strategy end-to-end, from conceptualising ideas, scripting, selecting the right talent, and overseeing production to planning distribution across Instagram, YouTube, and earned media.
The campaign was structured into pre-launch, launch, and sustenance phases, combining entertainment-first content with strategic amplification to turn social buzz into viewership.
The Outcome
The show became a hit and was renewed for Season 2.
The Thought? Don't just market entertainment. Create entertainment that markets itself.
Pre Launch Phase
LAUNCH + SUSTENANCE PHASE
Creatives
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