Preview unavailable. Open the original media using this link.
01
Every brand was busy playing Cupid on Valentine's Day. But Prime Video had a different love story to tell.
800K+ total engagements across the campaign, 5× the engagement of the previous year's April Fools' campaign.
02
Most brands treat creators like media inventory. Hire them, hand them a script, get a post, repeat. But what if creators became an extension of the brand's voice rather than just another distribution channel?
220M+ views generated through creator-led content.
Preview unavailable. Open the original media using this link.
03
Not every piece of content needs a blockbuster budget. Sometimes, all it takes is the right cultural moment, a familiar character, and a clever idea.
76.8M+ views and 54M+ reach across 37 topical content pieces in 2025.
Preview unavailable. Open the original media using this link.
04
The challenge wasn't just to promote Aadarsh Baal Vidyalaya, but to make it a show people couldn't stop talking about. Led the creative and social marketing strategy end-to-end, from conceptualising ideas, scripting, selecting the right talent, and overseeing production to planning distribution across Instagram, YouTube, and earned media.
The show became a hit and was renewed for Season 2.
Preview unavailable. Open the original media using this link.
05
Celebrity interviews are predictable. The same questions, the same answers, the same promotional conversations. What if an interview was anything but an interview?
23M+ total views
Preview unavailable. Open the original media using this link.
06
The challenge was to keep Prime Video culturally relevant and its titles consistently visible, even in the absence of major launches or high-impact campaigns.
Prime Pe Charcha
6M+ average views per video