Topical Content | Social-First Storytelling

Maheep Singh | New Year, Same Old Resolutions

Every New Year comes with a fresh set of resolutions. And every year, most of us end up breaking them.

Tap into this universally relatable behaviour with comedian Maheep Singh, using humour and Prime Video's titles to create an entertaining, culturally relevant New Year moment.

Panchayat Goes Retro/ World Music Day

Panchayat has an iconic soundtrack. But what if its familiar tune had been composed in the 1970s?

For World Music Day, creators Anusham and Aditya reimagined the beloved Panchayat track with a retro twist, bringing together nostalgia, music, and fandom.

April Fools' Day 2025 \ Woh Vaala Feature

Ever remembered everything about a movie except its name? For April Fools' Day, the idea was to turn this universal frustration into a prank people wished was real.

Introducing Woh Vaala Feature, a fictional Prime Video feature that lets you search for shows and movies using vague, hilarious descriptions. Featuring Suniel Shetty, Rajpal Yadav, MC Stan, and Dharna, the film made audiences question whether the feature actually existed.

Dosti Koi Picture Se Kam Nahi Hoti | Friendship Day

For Friendship Day, storyteller Manhar Seth brought the thought “Dosti koi picture se kam nahi hoti” to life through his signature open-mic storytelling, weaving together friendship, nostalgia, and Prime Video's iconic titles.

Kaun Sa Vaala Funny? Kaun Sa Vaala Scary?

Funny, scary, romantic, thrilling. But kaun sa vaala funny? And kaun sa vaala scary?

To bring Prime Video's Every Kind of Emotion proposition to life, recreated Parineeti Chopra's viral “Kaise hai yeh sensation?” moment from Hasee Toh Phasee. The film playfully explored the different emotions audiences experience through Prime Video's vast entertainment library.

The Thought? Whatever the emotion, there's a Prime Video story for it.

Women Who Own Their Stories | Women's Day 2025

For Women's Day, the idea was to celebrate strength, resilience, and sisterhood through iconic female characters from Prime Video's universe. A powerful montage of women owning their stories, complemented by artwork bringing these characters together.

The Thought? Different stories. Different struggles. One thing in common: women who refuse to be defined by anyone else.

Lazy Nahi Hoge Toh Crazy Ho Jaoge

If fitness icon Milind Soman can take a day off, so can everyone else!

For Lazy Day, the idea was to show a completely unexpected side of India's fitness icon: doing absolutely nothing, relaxing, and binge-watching Prime Video.

The Thought? Lazy nahi hoge toh crazy ho jaoge! Because even the fittest deserve a little downtime.

Emojis Needed a Dialogue Upgrade  | World Emoji Day

What if some of Prime Video's most iconic dialogues became emojis?

For World Emoji Day, the idea was to give the emoji keyboard a filmy upgrade by imagining brand-new emojis inspired by famous dialogues from Prime Video's shows and films.

The Thought? Some dialogues are so iconic, they deserve an emoji of their own.

Mother's Day, 2026| Topical Content

No one delivers guilt trips quite like an Indian mother! For Mother's Day, Dharna brought her iconic mom character to life, hilariously taunting her kids for being too busy for family functions and comparing them to characters from Prime Video's shows.