Almost An Interview
Original YouTube IP | Creative Direction | Creator-Led Entertainment
Brief: Celebrity interviews are predictable. The same questions, the same answers, the same promotional conversations. What if an interview was anything but an interview?
Created Almost An Interview, Prime Video India's first owned YouTube chat show IP, pairing comedian Ravi Gupta with stars from Prime Video Originals. Instead of conventional Q&As, guests walked into unexpected questions, bizarre tasks, and hilarious conversations.
The idea was to turn celebrity access into entertainment audiences would actually choose to watch, while building fandom around Prime Video's titles.
The Outcome
23M+ total views
500K+ engagements across 4 videos
Debut episode with the Panchayat cast: 6 M+ views and 100K+ engagements.
The debut episode trended on YouTube for 6 consecutive days, ranking at #4, #5, and #7.
The Thought? Less interview. More entertainment. And a whole lot of chaos.
Creatives
Preview unavailable. Open the original media using this link.
Preview unavailable. Open the original media using this link.
Preview unavailable. Open the original media using this link.
Preview unavailable. Open the original media using this link.