← Zomato
Zomato Turns 10. And Gets Roasted.
Brief:
Most brands celebrate their birthdays by talking about how great they are. For Zomato's 10th birthday, we decided to do the exact opposite.
We brought together comedians to roast Zomato, turning a brand milestone into an entertainment property filled with humour, self-deprecation, and everything people love (and love to complain about) when it comes to Zomato.
The idea? Celebrate 10 years by proving that the brand could take a joke as well as it could deliver a meal.
The Outcome: The Roast Was a Hit. So Were the Numbers. 47M+ views. 450K+ shares. 10K+ comments.
