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01
Most brands celebrate their birthdays by talking about how great they are. For Zomato's 10th birthday, we decided to do the exact opposite.
The Roast Was a Hit. So Were the Numbers. 47M+ views. 450K+ shares. 10K+ comments.
02
The task was to create static performance marketing ads that combined topical moments, cultural insights, and everyday food cravings to acquire new customers and win back users who had stopped ordering from Zomato.
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03
Build Zomato's YouTube channel from scratch. Not just another platform to upload ads, but an entertainment destination people would willingly subscribe to.
Subscribers grew from 170K to 500K in just 6 months, nearly tripling the channel's audience.
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04
With growing conversations around the treatment of delivery partners, Zomato needed to address a larger brand perception challenge.
Samay Raina × MC Lit | The First Talent Hunt Discovery
5M+ views, #15 on YouTube Trending, and a bigger stage for MC Lit, who later went on to open for Divine.